Francis Collins, Director of the United States’ National Institutes of Health, guides us through the upheaval in his new book The Language of Life – DNA and the Revolution in Personalized Medicine. As he puts it, “We are on the leading edge of a true revolution in medicine, one that promises to transform the traditional ‘one size fits all’ approach into a much more powerful strategy that considers each individual as unique and as having special characteristics that should guide an approach to staying healthy. But you have to be ready to embrace this new world.”
But, like the drunk who looks for his lost keys only under the streetlight, biomedicine is in danger of concentrating only where the glare is brightest – not on the most effective health interventions, but on the most personalized and profitable, which nowadays go hand-in-hand.
Excerpt from Me Medicine – Donna Dickenson – Project Syndicate.